TMZ got video of the rapper on stage at the Black Music Action Coalition Gala in Beverly Hills, where he unexpectedly auctioned off his flashy clock.
A mini bidding war broke out as Flavor Flav energized the crowd and made a strong sales pitch. In the end, the clock sold for an impressive $15,000.
The clock was made by Rock N Stones by Kellz, and the $15,000 will help support BMAC initiatives.
The organization aims to tackle systemic racism in the music industry and create programs to train the next generation of industry leaders.
Along with the surprise auction of Flavor Flav's clock, this year's BMAC Gala also honored LL Cool J, Usher, and Gunna.